Yufei Zhang

Publications

12 peer-reviewed publications in leading marketing journals.

Sort by:

  1. Assessing Fast Fashion Overstock Through Time-to-Peak-Sales

    Yufei Zhang, J.F. Wang, C. Lin, G.T.M. Hult

    Journal of Retailing, 101(3), 431-453 (2025)

    4 cit.

  2. Leveraging Customer Learning and Time-Based Targeting for Fast Fashion New Arrivals

    J.F. Wang, Yufei Zhang, G.T.M. Hult, C. Lin

    Journal of Retailing and Consumer Services, Vol. 83 (2025)

    7 cit.

  3. Dynamic Interplays Between Online Reviews and Marketing Promotions

    Yufei Zhang, C.M. Voorhees, G.T.M. Hult

    Journal of the Academy of Marketing Science, 52, 1820-1841 (2024)

    10 cit.

  4. To Exploit or Explore? The Impact of Crowdfunding Project Descriptions and Backers' Power States on Funding Decisions

    Yufei Zhang, T.E. DeCarlo, A.S. Manikas, A. Bhattacharya

    Journal of the Academy of Marketing Science, 444-462 (2023)

    40 cit.

  5. Information Search and Product Returns Across Mobile and Traditional Online Channels

    Yufei Zhang, C.M. Voorhees, C. Lin, J. Chiang, G.T.M. Hult, R.J. Calantone

    Journal of Retailing, 98(2), 260-276 (2022)

    45 cit.

  6. Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households

    C. Lin, Y. Chen, J. Chiang, Yufei Zhang

    Marketing Science, 40(6), 1009-1216 (2021)

    13 cit.

  7. Brand Relevance and the Effects of Product Proliferation Across Product Categories

    Y. Zhao, Yufei Zhang, J.F. Wang, W.A. Schrock, R.J. Calantone

    Journal of the Academy of Marketing Science, 48(6), 1192-1210 (2020)

    24 cit.

  8. Effects of Firm-, Industry-, and Country-Level Innovation on Firm Performance

    Yufei Zhang, G.T.M. Hult, K.J. David J., R.J. Calantone

    Marketing Letters, 31, 231-245 (2020)

    33 cit.

  9. Competing Assessments of Market-Driven, Sustainability-Centered, and Stakeholder-Focused Approaches to the Customer-Brand Relationships and Performance

    J.A. Mena, G.T.M. Hult, O.C. Ferrell, Yufei Zhang

    Journal of Business Research, 95, 531-543 (2019)

    71 cit.

  10. Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases?

    G.T.M. Hult, P.N. Sharma, F.V. Morgeson III, Yufei Zhang

    Journal of Retailing, 95(1), 10-23 (2019)

    598 cit.

  11. Brand Portfolio Coherence: Scale Development and Empirical Demonstration

    H.T. Nguyen, Yufei Zhang, R.J. Calantone

    International Journal of Research in Marketing, 35(1), 60-80 (2018)

    86 cit.

  12. Enhancing e-Commerce Performance: Product Return and Online Customer Review Perspectives

    Yufei Zhang

    Michigan State University (2018) — Dissertation

    1 cit.